Marketing Events/
New Product Presentation in Format of New Secret Super Weapon Test in Stalin's Underground Bunker - Joint Development by Tesli and Shnider Electric!
When: 25.11.10
Where: Stalin's Bunker
New Product Presentation in Format of New Secret Super Weapon Test in Stalin's Underground Bunker - Joint Development by Tesli and Shnider Electric!
Task
A MEMORABLE PRESENTATION OF THE NEW PRODUCT.
To work out and hold a memorable presentation of the product for dealers, partners and customers in an unusual form.
To market the product as strong, successful and qualitative.
To find an unusual venue for the event.
Number of Guests: 150
Concept
TESLI SECRET HEADQUARTERS.
The idea of the event was the following: Tesli invited its friends, the select new weapon testers, to a secret meeting at Tesli Headquarters to develop a plan for the future. The select few were partners and clients of Tesli and the secret weapon was the Acti 9 product.
Details
BUNKER 60 METERS UNDERGROUND. ALUMINUM DISHES. ACTI 9
The first striking impression for the guests was the venue of the event. All guests had to go 60 meters underground to get to the meeting point. The cuisine at the event was stylized field: aluminum dishes, vodka, salted cucumbers, pearl-barley porridge. To get to the venue of presentation the guests had to learn the bunker's activities, take part in a shooting master class and experience imitation of a real nuclear explosion. After all, the guests saw the main surprise of the day - Acti 9 product presented like a super weapon.
