Marketing Events/
First Canon Business Centre in Russia Opened on Banks of the Neva with Support of SSHIKOM!
When: 04.03.08
Where: St. Petersburg, The Europe Hotel, the Palkin
First Canon Business Centre in Russia Opened on Banks of the Neva with Support of SSHIKOM!
Task
PRESENTATION OF THE FIRST CANON BUSINESS CENTRE IN RUSSIA IN ST. PETERSBURG.
To express the company's image by means of an unusual format of the opening.
To create a powerful news topic to attract the media and prospective customers and partners to the event.
To organize a bright and status event.
Number of guests: 150
Concept
BIG PREMIERE.
St. Petersburg is the cultural capital famous for its premieres in every meaning of this word. That is why the idea of a Big Premiere was chosen as the concept for the first Canon Business Centre opening. The a well-known restaurant in St. Petersburg - the Palkin Restaurant. The program included performances of leading opera singers of St. Petersburg. Ekaterina Guseva, the face of Canon advertising campaign, also sang romances within the framework of the event.
Details
PRESS CONFERENCE. EXCURSION THROUGH NEW CANON BUSINESS CENTRE.
The event included a press conference, attended by the media representatives of the two capitals, an excursion through the territory of the new Centre and an entertaining night program.
