TO PRESENT THE COMPANY`S NEW PRODUCT.

To present the new navigator to mass media and partners in an unusual game form.

To make efficient use of the concept to exhibit advantages and features of the product.

To organize the event at high creative level.

Number of guests: 200

QUEST GAME "PIONEER AND OCEAN`S 100 OR SUPER BEACH SECRET"

An idea of a quest game - a trip through countries with the help of Pioneer navigator - was chosen as the concept. The guests visited entertaining sites, symbolizing different counties and continents, and carried out tasks testing the new product at the same time. Each task was based on an entertainment of countries that guests visited.

BRAZIL WOMEN`S NATIONAL FOOTBALL TEAM. SYNCHRONIZED SWIMMER`S SHOW.

The areas involved not only sports and games but also fan nuances. In particular the guests played football with a women's team in “Brazil”, went skiing on green grass in “Finland”, competed in karaoke in “Korea”. Within the framework of the night program the guests enjoyed performances in the sports style - synchronized swimmers' show in the swimming pool, cheerleaders' dance performance and other impressive surprises.