When: 01-30.11.08
Where: The Atrium Shopping Centre
Feel the Atmosphere of Provence at L’Occitane Promotional Action!
Task
TO PRESENT THE NEW PRODUCT LINE.
To increase the loyalty of regular and potential customers to the brand.
To introduce the brand and the products to potential customers.
Number of guests: 10000
Concept
TRIP TO PROVENCE.
L’Occitane is a French brand of cosmetics made from natural herbs. In the campaign concept we reflected the spirit of a French remote place – Provence –rich in lavender fields, green meadows and honey apiaries. In the nastiest month of the year – in November – the Atrium turned into sunny France. There were five promotion areas placed on two floors. The décor of the areas was created of mostly natural elements – natural lawns, green walls of pottery plants, fragrant oranges in the Provence market, thousands of Provence lavender buds brought from France especially for the action.
Details
PROVENCE HONEY TASTING. DISHES PAINTING. PERFORMANCE OF FRENCH STARS.
The five promotion areas were united by the main task of the campaign – to let potential and real customers know more about the products and bring them to L’Occitane shops. In the improvised France visitors could enjoy singing of French Star Factory winners, participate in master-classes, conducted by young and gifted craftsmen, taste honey of the latest harvest at the apiary, and certainly test of a certain product!
