TO INCREASE THE BRAND`S TARGET AUDIENCE QUANTITY AND STRENGTHEN IT`S UNIQUENESS.

To demonstrate variety of cheese world to customers.

To attract the media to the brand by means of an unusual way of product presentation.

To consolidate President brand image as recognized world expert in cheese production.

Number of guests: 10000

CHEESE ART.

President cheese advertising campaign consisted of three elements: outdoor art exhibition (pictures by famous photographers from leading magazines made at the homeland of cheese production - France); VIP presentation for prospective partners and large network customers from the city and the district; cheese weeks in the most popular restaurants of Yekaterinburg. Three-step format of product presentation, as well as introducing the fashion of cheese consumption were used by President for the first time. This consolidated the feeling that President was at the beginning of cheese fashion in our country.

OUTDOOR PHOTO EXHIBITION.

At the outdoor exhibition pictures by the photographers who had visited cheese dairies in French provinces were showed. Each photo set told the history of one cheese sort. The exhibition opening, attended by  Yekaterinburg VIP audience, took place in the Troekurov restaurant. Within the framework of the presentation in the restaurant leading cooks demonstrated dishes made from premium cheese sorts. Cheese makers, specially invited from France, told the guests about special features of each President cheese sort.