When: 21.04.11
Where: Mod Design Art Gallery
Everything is Serious - Samsung Series 9 Laptop Presentation
Task
TO ORAGANIZE SAMSUNG SERIES 9 LAPTOP PRESENTATION.
To express by the concept advantages of the new product.
Number of guests: 150
Concept
EVERYTHING SERIOUS: TREND SAMSUNG LAPTOP AND MINIMALISM AS SYMBOLS OF THE BEST.
The main idea of the presentation and emotional symbol of the new brand was the following slogan: Everything Serious. Successful people don't need excess, useless decorative elements. They want to have a quality product assisting them in their progress. The concept was based on the idea of minimalism and high tech.
Details
NOTHING EXCESS - JUST PERFECTION.
The guests of the presentation were Samsung partners and journalists. The welcome zone included a demonstrational area where consultants answered all questions about the laptops. The main hall was decorated in black colors emphasizing the new series style and advantages.
