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"Barefooted" Party on the Azure Coast
Client: TNT Television Network
When: 23.06.11
Where: Royal Bar

"Barefooted" Party on the Azure Coast

Task

TO WORK OUT A BEACH CONCEPT FOR A STIRRING SUMMER EVENT.

To strengthen corporative ties.

To provide full technical support and the venue branding.

Number of guests: 200
 

Concept

"BAREFOOTED" PARTY ON THE AZURE COAST.

The concept was based on the idea of "barefooted summer." Why "barefooted"? - Because there is nothing more pleasant than to take tight shoes off and run through the clean azure coast in the Moscow Region. The guests not only enjoyed stirring beach melodies during the whole night, unforgettable summer dressing defile and cool splashes of champagne, they also took part in a flesh mob. The employees laid TNT logo of themselves. What is more, the collective photo made at the beginning of the party by SSHIKOM specialists turned into a logo wall.
 

Details

GO-GO DANCING. PAPER LANTERNS. AND NO SHOES.

To support the concept the following dress code both for the guests and the service staff was worked out: bright colors, long dresses, linen clothes and no shoes! Big gypsum stars were placed on the beach specially for the guests; the guests turned them into TNT stars with the help of graffiti paint. SSHIKOM provided full complex of beach entertainments: yacht sailing, go-go dancing and delicious beach delicacies. At the end of the day the guests launched dozens of paper lanterns to the sky making the most cherished wishes, which certainly will come true.
 

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