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New Year's Art Gallery of Parquet Masterpieces by Parquet Hall!
Client: Parquet Hall
When: 22.12.07
Where: Theater Centre "Na Strastnom", Moscow

New Year's Art Gallery of Parquet Masterpieces by Parquet Hall!

Task

TO ORGANIZE A BRIGHT AND MEMORABLE EVENT CORRESPONDING TO THE COMPANY`S STATUS.

To integrate image and characteristics of the company into the concept.

To unite the employees; to improve loyalty to the company.

Number of guests: 200

Concept

ARTEL - COMBINATION OF PROFESSION AND CREATION AT PARQUET HALL EVENT.

The theme of modeling new art objects of the company's products was chosen as the concept. The name ARTEL had a double meaning: an artel as a cooperative of masters and an ARTel as a derivative of the word "art". Within the framework of the program a number of theme installations emphasizing the creative component of the company's work was organized.

Details

CHRISTMAS TREES OF PARQUET. SMILE GALLERY. COMPANY`S GOLD FUND. STORY OF ONE BOARD.

Theme installations were worked out by designers specially for the event: Christmas trees made of parquet boards, wooden Christmas-tree decorations, icy figures. Several galleries were organized in the Welcome Zone: the Children Creative Gallery and the Positive Gallery where the guests had a chance to picture their smiles.
In the concert program a traditional award presentation ceremony Parquet Hall Gold Fund was held. Story of One Board movie shot specially for the event was also showed during the night.

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