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Tarkett: Love Rules the World
Client: Tarkett Rus
When: 08.09.11
Where: The Service Center (Mytishchi), the Rai Club

Tarkett: Love Rules the World

Task

TO ORGANIZE A BRIGHT AND UNFORGETTABLE EVENT DEVOTED TO OPENING OF A NEW TARKETT SERVICE CENTER, CONSISTING OF A PRESENTATION OF THE SERVICE CENTER AND AN EVENING CORPORATIVE EVENT, WHICH HAS TO BE AN ENERGETIC AND MEMORABLE PROJECT.

To rely on the company's specialization and corporate value navigators as the fundamental principle of the concept.

To create a comfortable and friendly atmosphere of the event.

Number of guests: 300

Concept

IT’S ALL ABOUT LOVE!

The concept IT'S ALL ABOUT LOVE corresponded to one of the main principles of Tarkett - love for the customer. The event consisted of two main parts: official opening of the service center in Mytishchi and entertaining part in the Rai night-club. The guests could see that it is love for customers that helps Tarkett to achieve better results and higher quality. The two parts of the event were united by a common idea that love governs the world.

Details

FOUNTAIN SHOW. ILONA REEVES. IN GRID.

The company's values and areas of activity were reflected in thematic showrooms. Each showroom had its own story. Saxophonist Ilona Reeves played sax in the showroom demonstrating the Jazz flooring. In the center of the hall guests enjoyed a fountain show. An entertaining program on love theme in the Rai night-club involved musical and dancing spots. The members of Cool Dance dancing team performed Step on Tarkett laminate, checking both its reliability and the strength of guests' feelings. The host of the event was Alexander Rappoport and the headliner was IN GRID.

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