When: 17-18.12.16
Where: Stadium " Arena Otkritiye"
By the tracks of Cartoonteam!
Task
TO ORGANIZE A NEW YEAR’S EVENT
for children in a format of quest with a sport theme. To implement the main symbol of Football World Cup 2018 as an extra advertising campaign. While the event to hold a communicational campaign beyond the hashtag - #DNPMSIT.
Number of guests:700
Concept
THE FASTEST, SHIFTIEST AND THE MOST CREATIVE ARE COMING FOR THE HELP!
Cartoonteam had been made in anticipation one of the main and expected sportive event Football World Cup. The participants of this team had lost their lucky talismans before the New Year and the main training. But the participants of our event that are shift, fast and brave had come for the help. They found all lucky talismans and gave it to Santa Claus that has delivered it fast to its owners.
Details
WHILE THE PASSING OF THE QUEST PARTICIPANTS VISITED A CHANGING-ROOM OF TEAM “SPARTAK” PLAYERS,
a football club’s history museum, vip-lodge and of course a football field, where the most important events are occurring. On every level teams got a postcard where was written a riddle, and it was hidden in Christmas knitted sock. A tasks with use of interactive technologies were aimed to developing of logic, creativeness, sportive interest and studying of country’s football history at young generation.
