Marketing Events/
Barrier Filter New Year Promotional Campaign - Father Frost Gives Presents to Those Who Choose Best Filters!
When: 03-26.12.10
Where: OBI Shopping Center
Barrier Filter New Year Promotional Campaign - Father Frost Gives Presents to Those Who Choose Best Filters!
Task
TO ATTRACT ATTENTION TO THE PRODUCT.
To raise sales in the time before New Year, organizing original festive promo action.
To immerse participants into the New Year’s atmosphere.
Number of guests: 10000
Concept
BEST PRESENTS - BARRIER FILTERS.
New Year is the time of making presents! During a month before New Year animators of Sshikom, dressed like Father Frost, gave presents to the shopping center customers for purchasing Barrier filters.
Details
PRESENTS. FILTERS. SONGS.
The visitors enjoyed playing games with Father Frosts. They sang songs, danced, recited poems and received gifts for that.